Direct Advertiser Campaigns

A comprehensive guide for advertisers to create, target, and scale direct performance marketing campaigns.

Overview

The platform allows advertisers to publish direct performance campaigns across global publisher offerwalls, reward apps, and monetization networks. Advertisers only pay for verified, high-quality user conversions (CPA, CPI, CPL, CPS, or Multi-Reward).

Key Benefit: Zero upfront click risk. You only pay when a user successfully completes your verified objective and your backend or MMP fires an authenticated S2S Postback.

Campaign Models & Objectives

Model	Objective	Typical Use Cases	Payout Logic
CPA	Cost Per Action	User registrations, free trial sign-ups, survey completions, account verification.	Flat payout per verified action.
CPI	Cost Per Install	Mobile app downloads, first-time opens via Google Play Store or Apple App Store.	Flat payout per validated unique install & open.
Multi-Reward	Progressive Tiered Milestones	Mobile games (e.g. Level 5, Level 10, In-App Purchase), multi-step fintech onboarding.	Cumulative payouts for each milestone reached by the user.
CPL	Cost Per Lead	Contact forms, quote requests, insurance inquiries, B2B lead generation.	Flat payout per validated lead form submission.
CPS	Cost Per Sale	E-commerce orders, paid subscription activations, initial crypto/casino deposits.	Flat payout per successful purchase or deposit.

Targeting & Audience Filters

Every campaign can be targeted with granular audience criteria:

1. Platform & Operating Systems

Android: Android mobile phones, tablets, and emulators (configurable).
iOS: iPhone and iPad devices.
Desktop: Windows, macOS, and Linux web browsers.

2. Geographic Country Targeting

Target specific country tiers or deploy globally across 234+ countries and territories:

Worldwide (Global): All 234+ countries worldwide.
Tier 1: United States (US), United Kingdom (GB), Canada (CA), Australia (AU), Germany (DE), France (FR), Netherlands (NL), Norway (NO), Switzerland (CH).
GCC / MENA: Saudi Arabia (SA), United Arab Emirates (AE), Kuwait (KW), Qatar (QA), Bahrain (BH), Oman (OM), Egypt (EG), Jordan (JO), Iraq (IQ).
Europe (EU): Germany, France, United Kingdom, Italy, Spain, Netherlands, Sweden, Norway, Denmark, Finland, Belgium, Austria, Poland.

Budgets & Caps Control

Setting	Description	Behavior
`Daily Conversion Cap`	Maximum allowable conversions per calendar day (UTC).	Campaign automatically pauses for the day when limit is reached and resumes at 00:00 UTC.
`Total Campaign Budget`	Total USD spend limit allocated for the entire campaign lifecycle.	Campaign automatically stops when accumulated spend reaches this amount.

Revenue Share & Publisher Split

When configuring an offer payout (e.g. $2.50 USD), advertisers can set the publisher revenue share percentage (50% – 95%). The default is 80%, giving publishers an attractive payout ($2.00 USD) while reserving 20% network margin.

Step-by-Step Campaign Creation

Log in to your Advertiser Dashboard.
Navigate to Offers & Campaigns > Create Campaign (/advertiser/offers/create).
Select your Campaign Goal (CPA, CPI, Multi-Reward, CPL, CPS).
Upload your App Icon / Logo (PNG/WEBP/JPG up to 2MB) or provide an image URL.
Enter your Destination Tracking URL with dynamic macros (e.g. {click_id}).
Set your Payout per Conversion and optional Total Budget.
Configure Platforms (Android/iOS/Desktop) and select Geos.
Click Submit Campaign for Review. Once verified by our compliance team, your campaign goes live immediately.

Next Step: Learn how to connect your MMP or backend tracking in the S2S Postback & MMPs Guide.